Remove PPC Remove Sales Cycle Remove SEO Remove Valuation
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Longer decision cycle. Great CRO, like great SEO, can long-term be bad for the customer. ROI on CRO?