Startup Professionals Musings
NOVEMBER 27, 2011
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing. Viral marketing costs real money, but is often worth it. Pay per click (PPC). Do you have a business presence there? Techniques include search engine optimization (SEO) and paid result placement.
Startup Professionals Musings
OCTOBER 30, 2010
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Pay per click (PPC). Viral marketing. Viral marketing costs real money, but is often worth it. Facebook alone has 500 million members. Do you have a business presence there? Streaming video. Crowdsourcing.
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ConversionXL
APRIL 4, 2017
SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. How to Master PPC Targeting and Choose the Right Ad Platform. Here are some resources if you’d like to learn more about SEO: Customer Acquisition Master Course (includes PPC).
YoungUpstarts
NOVEMBER 6, 2019
Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Adword is a PPC method to promote your website. Just put in your credit card.
Occam's Razor
AUGUST 22, 2011
PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Identify The Known Unknowns: Leverage Analytics Custom Alerts. Find Love (/Insights).
Duct Tape Marketing
MAY 4, 2016
Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. WordStream – Service that manages PPC campaigns, but great info too. SEM Rush – Find profitable key words. Ambassador – Online referral program, starts at $200/mo. Further Reading.
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