Both Sides of the Table

MAY 7, 2016

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Your reputation won’t suffer if your business does. Sometimes the silver bullet does come. You can evolve.

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

ConversionXL

OCTOBER 14, 2021

Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Take Tesla. Brand association tracking helps us to qualify this. Brand associations.

Metrics 157

Metrics Marketing Campaign Audience 157

The Startup Magazine

MARCH 14, 2021

Insightful content has a higher chance of “going viral” on social media, which also can help in reaching key stakeholders like potential investors, clients and partners. Search engines like Google aim to deliver quality content that matches searcher intent. When a brand ranks well, more potential customers or stakeholders visit the website.

Social Media 158

Social Media Marketing Public Relations Startup 158

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. When done right, it works tirelessly to build your reputation. Viral marketing is hard to replicate. Nothing quite beats digital PR. What is brand awareness marketing, really?

Audience 122

Audience Technical Review Social Media Campaign 122

Gust

SEPTEMBER 13, 2011

The company was savaged by critics for its initial mishandling of the incident; reportedly, she got little response or assistance until she published a blog post on the subject, which spread virally and became a serious embarrassment to the company. (I Speed of response can be critical when a PR disaster like “Ransackgate” strikes.

Startup 98

Startup Silicon Valley Reputation Community 98

ReadWriteStart

MAY 8, 2020

Now to pitch something like this, you do not need to create a fancy PR release. Flattenthecurve is cited as a source of reputable information since the owner has made sure to include only authentic information that has been verified by experts. Social media content has a tendency to go viral, so incorporate quizzes in your pitches.

Curation 132

Curation PR Public Relations Social Media 132

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. But I digress.

Media 210

Media Los Angeles Russia Viral 210

Austin Startup

FEBRUARY 9, 2019

They went on to build a pretty large business and then merged with WebSideStory and later Omniture bought WebSideStory, which had changed it’s name to Visual Sciences because WebSideStory was never a very good name (see The Entrepreneur’s Essentials #2 “What’s in a name?” ), or frankly a good reputation in the industry by that time.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Austin Startup

MARCH 29, 2017

This article got me thinking about crisis communications, and how many companies don’t think about a PR contingency plan until it’s too late. Are you prepared? INFOGRAPHIC] How Prepared Are You For a Crisis?

Due Diligence 48

Due Diligence Viral PR Social Network 48

Duct Tape Marketing

MARCH 25, 2015

Some people might take this as a call to creating that great viral cat video, but more than anything it’s a call to do something that’s intentionally attention worthy. Reputation Trigger. 5 Non Spammy Ways To Get a Blogger’s Attention Everyone, from PR firms to individuals with a product to. Reward Trigger.

Viral 28

Viral Differentiation Reputation Campaign 28

blog.expensify.com

APRIL 24, 2012

But maybe.Net, too, has the potential to grow beyond itself and beyond the reputation of its coders. I tried to continue reading but it is obvious that you are closer to PR or marketing than to the tech area. I really think the only thing you accomplished here is alienating an entire community and damaging your reputation.

Java 107

Java PHP Software Review Coder 107