It needs marketing, promotion, advertising--a viral wildfire that sweeps across the nation, and even oceans. Companies with plenty of cash can launch real marketing campaigns, and hope they go viral. It's called PR. have used PR as a very effective marketing and advertising tool for many years, for all of my companies. MORE >>

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. Preach it!&#. MORE >>

Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales. The Result: The video was an instant viral hit, garnering 1.5 The YouTube/BYU Connection Looking to go viral? series on YouTube. MORE >>

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show. MORE >>

Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. This is the reasoning behind the concept. And so the word spread. It would seem that we have now come full circle. MORE >>