PR, RSS, Venture Capital and Vertical

The End of Innocence

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

APRIL 2, 2009

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) Theoretically, that’s why I hired them. You don’t delegate life and death.

Silicon Valley

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Rocket Science 5: Who Needs Domain Experts

Steve Blank

JULY 16, 2009

Rocket Science was just another one of those companies (with better PR). While the Rocket Science press juggernaut moved inexorably forward, a few troubling facts kept trying to bubble up into my consciousness. However, thanks for describing the experience inside the company. As I work with a startup, this blog is very helpful. Order Here.

Silicon Valley

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Rocket Science 4: The Press is Our Best Product

Steve Blank

JULY 13, 2009

Instead the huge mismatch between expectations and reality of our first games diminished the brand and demoralized the company – we never recovered. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. These two posts were amazing. Anyways, here’s one question I have. Now In Print!

Silicon Valley

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

MARCH 19, 2009

They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. To Order Outside of the U.S. Now In Print!

Silicon Valley

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. The goal is you to learn enough so you can’t be BS’d by a VP of Sales with a great rolodex and golf score. In the perfect world this happens when the founder(s) actually close the first few (3-3000 depending on market) paying customers themselves.

Sales

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Startup Tools

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Useful blogs and links for startups Click Here ————– 2. Thanks for a Great Post. Reply Mary B. , Amazing list. The best part though is the tenacity link.

Software Review

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

SEPTEMBER 3, 2009

Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Doesn’t it depend on vertical market.?

Customer Development

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

Rethink vertical segmentation: Healthcare? Add RSS feed. Venture Capital. (3). Impact of the recession on SaaS Sales&Marketing pr. Bessemer Venture Partners Expands BVP VII Fund. Explore Venture Capital. Is Government a good idea? Post a Comment. Newer Post. Older Post. Subscribe via email.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

AUGUST 27, 2009

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities. What about a world in which Steve Blank and RSS have taught us not to do that?

Silicon Valley

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Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

JUNE 22, 2009

And venture capital and entrepreneurship has made life even tougher for the modern corporation. Over the last 35 years venture capital has funded nimble new entrants (on a scale never imagined by Schumpeter ) who exist to exploit discontinuities in technology or customer behavior. carry on reading. Now In Print!

Silicon Valley

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Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. So when you know what you’ll be paying for space rental, multiply it by four, for a rough idea of your expenses. Now In Print!

Silicon Valley

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Cracking The Code: Cracking the SMB code

Cracking the Code

DECEMBER 2, 2006

The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.

Software Review

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Story Behind “The Secret History” Part IV: Library Hours at an.

Steve Blank

APRIL 13, 2009

It had no PR agency. Bill Perry the founder of ESL, is now acknowledged as one of the founders of the entire field of National Reconnaissance , working the NSA and the CIA in programs to intercept and evaluate Soviet missile telemetry and communications intelligence. ESL had no marketing people. It shunned publicity. Now In Print!

Silicon Valley

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The Secret History of Silicon Valley Part VII: We Fought a War You.

Steve Blank

AUGUST 3, 2009

These posts cover two distinct periods – the first, the rise of “ Microwave Valley ” chronicles the decade of 1946-1956 as Stanford University became the hub of military/industry contracting in the Bay Area. about the earliest days of entrepreneurship in Silicon Valley, it’s worth checking out this post from serial entrepreneur Steve Blank.

Silicon Valley

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The Sharp End of the Stick « Steve Blank

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. At some point in my career as I began to formulate thoughts about mission and intent , I started to think about the broader role of marketing in a growing technology company. In my experience, every marketer with an MBA wants to “do strategy.”

Silicon Valley

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

APRIL 24, 2012

Subscribe to comments with RSS. It’s like arguing against vertical software. Now where is the RSS-feed, i want more of this stuff. I tried to continue reading but it is obvious that you are closer to PR or marketing than to the tech area. March 25, 2011 at 7:00 am. Posted in CEO Friday , Job. » 510 Responses.

Java

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StartUpRoar

The End of Innocence

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Trending Sources

SuperMac War Story 5: Strategy versus Relentless Tactical.

Rocket Science 5: Who Needs Domain Experts

Rocket Science 4: The Press is Our Best Product

Going to Trade Shows Like it Matters – Part 2

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Startup Tools

The Customer Development Manifesto: Reasons for the Revolution.

Cracking The Code: Getting through the downturn: a few thoughts.

The Leading Cause of Startup Death – Part 1: The Product.

Elephants Can Dance – Reinventing HP « Steve Blank

Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Cracking The Code: Cracking the SMB code

Story Behind “The Secret History” Part IV: Library Hours at an.

The Secret History of Silicon Valley Part VII: We Fought a War You.

The Sharp End of the Stick « Steve Blank

CEO Friday: Why we don’t hire.NET programmers

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