Both Sides of the Table

NOVEMBER 27, 2011

when is the right time to go big with PR? what is the importance of social media? what is wrong with today’s social media? 11:00 Mark on over-hyping PR. 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. Little money.

Silicon Valley 301

Silicon Valley Lean Social Media PR 301

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.

PR 349

PR Startup Hiring Social Network 349

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

MARCH 25, 2016

That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

NOVEMBER 29, 2009

Handling PR with VCs. To update me on your PR? Don’t get me wrong, I’m very pro PR but please see it for what it is and don’t think that smart or experienced people are going to see it as any more than it is either. In your VC pitch your PR page should take no longer than 30 seconds – Wait.

PR 291

PR Bankruptcy Venture Capital Acquisition 291

Both Sides of the Table

JANUARY 26, 2013

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.

Startup 355

Startup PR Dividend Merger 355