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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Erica Swallow is a technology and lifestyle writer. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. In fact, an interesting study, infographic or other data sometimes warrants its own pitch.

PR 103
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Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will build out features or expend to platforms — often before you have enough market feedback to warrant it.

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Tesla vs. Target: Which CEO wrote the better transparency letter?

The Next Web

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Perhaps Musk was more technical than he needed to be, but that kind of transparency reassures his tech-savvy consumers that he has the problem under control. Len Kendall is the founder of CentUp. Stay on brand.

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The Industry Analyst Evaluation Game

Feld Thoughts

Unfortunately, it quickly became clear that the analyst conducting the review simply didn’t understand the problem being solved or why this company’s solution was so disruptive to the other vendors. Big shifts in technology are often interpreted at first as evolutionary, not revolutionary. The outcome was a deeply flawed report.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. But it wasn’t to be.

SEM 379
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Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Has Your Startup Given Performance-Based Warrants? Want to Start a Technology Company in LA? 5 Step Small Business PR Plan for Today – [link]. Startup Brings Crowdsourcing to Green Smart Grid Tech – [link]. How some tech companies got their names – [link]. – [link]. – [link].

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Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Has Your Startup Given Performance-Based Warrants? Want to Start a Technology Company in LA? 5 Step Small Business PR Plan for Today – [link]. Startup Brings Crowdsourcing to Green Smart Grid Tech – [link]. How some tech companies got their names – [link]. – [link]. – [link].