Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? What is a “performance based&# warrant? Should You Offer Them?

Warrant 298

Warrant Dilution Startup Stock Options 298

Both Sides of the Table

APRIL 19, 2011

Given the bank more “warrant coverage.&#. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Mark: 10% warrant coverage is like stock options.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Both Sides of the Table

JUNE 30, 2016

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will build out features or expend to platforms — often before you have enough market feedback to warrant it.

Pre-Money Valuation 292

Pre-Money Valuation Valuation Early Stage Startup 292

Both Sides of the Table

JANUARY 12, 2014

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. So What is This Underbelly of Which You Speak? It’s just like my book example. Where does it get even grayer?

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

JANUARY 21, 2010

They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. Like anything in life, if you want a fair deal on the deferred fee and warrant percentage you need to talk to a few lawyers to make it competitive. I worked with Sam Angus at Fenwick & West. Good people and evil people.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

Both Sides of the Table

FEBRUARY 17, 2011

I do not endorse raising $5 million for a business that doesn’t yet warrant it. When competitors raise money and you don’t the following happens (assuming all else equal on product development, which I know is not always the case): they have a PR advantage both in terms of perceived momentum and also money to spend on it.

Pre-Money Valuation 303

Pre-Money Valuation Dilution Valuation PR 303

Both Sides of the Table

FEBRUARY 24, 2019

If we’re talking about a PR strategy then everybody can have an opinion because it’s the topic at hand. But I often find board members wanting to dive in to the details of a business and “problem solve” every detail when it isn’t warranted.

Cofounder 251

Cofounder Conversion Management Founder 251