Remove Product Development Remove Revenue Remove Sales Cycle Remove Viral
article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167
article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Product second. Sales cycles matter though. This is obvious.

Founder 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Product second. Sales cycles matter though. This is obvious.

Founder 48
article thumbnail

Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue.

Demand 124
article thumbnail

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality.

Retention 106
article thumbnail

How I invest as a pre-seed investor?

Hippoland

At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).

article thumbnail

How I invest as a pre-seed investor?

Hippoland

At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting).