Remove privacy
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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

In a study held by the communications and public relations firm of Cohn & Wolfe, consumers consider a brand to be authentic when the company delivers on what it promises, protects consumer data, respects privacy, and interacts with their customers with transparency and integrity. They want something that is shareable!

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Lean Business: Lessons from A-Rod

crowdSPRING Blog

When a public figure behaves poorly, there is little that can be done to dissuade the media from writing about it, but that doesn’t mean that an individual (or a business for that matter) can not find redemption through transparency, through honesty, and through a strategic approach to public relations.

Lean 84
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Knowledge

Occam's Razor

Podcast: Google, Evangelism, Data Privacy, Analytics, Yahoo! & Redemption for the Indianapolis Colts at Super Bowl XLI. Redefining Conventional Wisdom On "Enterprise Class" Web Analytics. Delibrate Your Data, Dig Into Your Data, Reimagine Content Reporting. Triggers, Benchmarking, Identifying Goals & KPI Cards.

Analytics 124
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

In the longer term in corporations data won't be quite as siloed as it is today, maybe consumers will be willing to share more of their PII data with companies (though I admit I am not budging with my privacy settings!), or perhaps magically we will have the primary key we need. Not that hard.

Analytics 116