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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Although this gap is decreasing due to the rise of mobile website optimization , conversion rates for these websites are still poor when compared to their desktop counterparts. These users may be visiting to check inventory, look at reviews, read blog articles, or even compare pricing. In fact, a survey by Quiex states that 49.7%

Mobile 48
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

For example, creating a rule in the Groove app tends to take between 10 and 30 seconds, while customizing a support widget is a 2 to 3 minute task. Often, however, they’re unable to see the benefit of using the software. How to Improve Mobile App Retention Through Customization. The Research. The Research. The Execution.

Retention 106
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

The right sort of person is so passionate about coding, they can’t be stopped from doing it. But every day spent in that kitchen is a day NOT spent in a real kitchen, learning how to cook real food, and write real code. I currently work in information security, and I help teach developers how to write better, more secure code.

Java 107
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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)