searchengineland.com

MAY 30, 2012

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. Enterprise SEM. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. SEM Columns.

SEO 54

SEO SEM Social Media Search 54

Startup Professionals Musings

JUNE 18, 2012

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Facilities and staff.

Cost 255

Cost Burn Rate SEM Startup 255

Startup Professionals Musings

FEBRUARY 15, 2011

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Facilities and staff.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Gust

JUNE 10, 2012

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Professionals Musings

FEBRUARY 13, 2010

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Facilities and staff.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48