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Two Decade-Defining Acquisitions? Then (Google) & Now (Apple)

Genuine VC

JANUARY 7, 2010

Not only will Apple now be able to monetize through physical product and content (first-party software & resold entertainment media) sales, it will be able to generate real revenue via advertising. Like with Google’s acquisition of Applied Semantics, this deal adds a fundamentally new business model to the company.

Acquisition 115
Acquisition Semantic Distribution Advertising 115
article thumbnail

Two Decade-Defining Acquisitions? Then (Google) & Now (Apple)

Genuine VC

JANUARY 7, 2010

Not only will Apple now be able to monetize through physical product and content (first-party software & resold entertainment media) sales, it will be able to generate real revenue via advertising. Like with Google’s acquisition of Applied Semantics, this deal adds a fundamentally new business model to the company.

Acquisition 100
Acquisition Semantic Distribution Advertising 100
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