Startup Lessons Learned
SEPTEMBER 22, 2008
The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Cracking the Code
FEBRUARY 12, 2007
Getting the most of your online marketing: the In & Out of SEM/SEO. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). My Investments. anecdotes. (13).
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www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. David Jason Cohen Love this article!
Austin Startup
OCTOBER 29, 2010
It’s being circulated in the New York Times and Techcrunch that Google Ventures has purchased $25M in shares of HomeAway from existing shareholders at a reported valuation of $1.4B. HomeAway lives off SEO and SEM, and spends tons of money with Google, I imagine. math on this).
Cracking the Code
OCTOBER 10, 2008
The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. Philippe Botteri.
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