Just as in email marketing, having a successful social media presence is all about finding that delicate balance between those ‘in-your-face’ marketing plans and ones you can’t remember ever hearing of. There are several web apps that will allow multiple updates on all types of social media all at once. MORE >>

suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem? MORE >>

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0 Web Analytics MORE >>

Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic. MORE >>

Klout offers metrics on social media influence, so you can go beyond just counting followers or friends or whatever. But I’ve been advocating this kind of social media metrics for a long time. So, with that in mind, here’s a (relatively) new facility to put numbers behind your social media efforts. MORE >>