.Net Acquisition CPA Lead Generation 
Agile VC
APRIL 17, 2011
And Boston VC firm General Catalyst played a big hand in getting the company off the ground by bringing the co-founders together, as well as providing deep expertise in the travel industry and Kayak’s initial funding. paying for travel data from ITA or others (customers acquisition spend is not included in COGS).
ConversionXL
SEPTEMBER 28, 2017
it’s a lead generation website, nothing is sold), conversion rate is the next best thing. 3) Customer Acquisition Cost. Your budgetary number for how much you spend to acquire a customer is known as the “ customer acquisition cost ” (CAC). How can you predict customer’s LTV at the time of acquisition?
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