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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Are you simply looking for more people to buy your product (raw traffic)? Social Marketing.

Channel 165
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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. Review the book.

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Young adults who are looking to buy net books. I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. That's sucking.)

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). , that took ten seconds. 5: Leverage onexit online surveys (or Point Of Sale surveys)!

Analytics 116
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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money. Coupon affiliates. "Social to your website.

Analytics 123
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8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

marketingland.com

Affiliate Marketing. We had 317 positive reviews on Yelp last month” (conveniently ignoring the 2,182 negative reviews and a poor Net-Promoter score). Learn a lot from reading Marketing Land and Search Engine Land? Search Engine Land Webcasts, Whitepapers. Search Engine News, SEO & PPC Info.

Metrics 47