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Technical Support

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

MARCH 26, 2008

Content Consumption: Visits over time to each technical support core area (maybe different products or types of problems etc). Tickets Opened: # of technical supports tickets opened on the website (and over time compared to those opened over the phone). When it comes to micro conversions things get a bit more delightful.

Analytics

121

Analytics Conversion RSS Metrics

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

JULY 1, 2008

Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!) This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :).

Analytics

116

Analytics Conversion Campaign Redemption

116

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