Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. Does the client offer more than revenue?
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