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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Don’t cast your net too far and wide. Address churn by engaging users. What are their desires?

Retention 113
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? And most marketers are responsible for net promoter score and customer satisfaction in many ways. We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. What Are The Mechanics Of A Business Growth Engine? Calculate Your Churn. “On SaaS, target churn rate should be around 2% monthly churn.

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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies. It’s very important to explain in detail how this engine is designed and how you can scale while maintaining quality and productivity. These teams are typically run on monthly quotas.

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Turing Distinguished Leader Series: With Partner David Zhang, TVC

ReadWriteStart

So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it. I’m blown away because these are C-suite-type folks who are directors of engineering or heads of engineering who want to hire engineers.

Partner 132
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Research keywords from multiple search engines (e.g.,

Analytics 106
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from non-paid results on search engines. Traffic from paid search ads on search engines.

Metrics 105