Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
Keep up the blogging and web casts and we will keep listening and growing. The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. We bill on an annual basis for half of our service and were willing to give up to 0.5 to acquire the client. It is really hard to price in the dark.
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