ConversionXL

AUGUST 13, 2019

Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them. Learn which sources generate the most high-quality leads. Sarah Bottorff , VP of Marketing at Fastspring , has seen companies ignore lead sources in favor of a more general focus on total leads. . .

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption.

Metrics 120

Metrics Acquisition Revenue .Net 120

YoungUpstarts

OCTOBER 10, 2012

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Short, well-told customer story videos proved most powerful, exponentially increasing engagement and lead generation for Intel.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM takes you from fishing with nets to fishing with a spear. Individuals don’t make B2B buying decisions; groups do. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

JUNE 26, 2023

It's a step-by-step approach designed to boost your marketing efforts, enhance customer retention, increase online visibility, and improve ROI. Your marketing strategy should be the backbone of your business - a roadmap leading you toward your growth goals. Low Customer Retention You're losing customers as fast as you're getting them.

Non-Compete 77

Non-Compete Retention Marketing Differentiation 77

ConversionXL

SEPTEMBER 28, 2017

it’s a lead generation website, nothing is sold), conversion rate is the next best thing. One could make the argument that the most important KPI should be LTV, which is “a prediction of the net profit attributed to the entire future relationship with a customer.” 2) Conversion rate. If you can’t measure money (e.g.

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

FEBRUARY 7, 2014

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. This week, I had the opportunity to sit down with Lars Lofgren - Growth Manager of KISSmetrics.com , whose job is specifically to get more leads for his software company.

Software 93

Software Churn Rate eCommerce Flash 93