ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! "Engagement" Is Not A Metric, It's An Excuse. Customer Personas, Customer Value, Customer Retention and Non-line Marketing.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM takes you from fishing with nets to fishing with a spear. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JULY 11, 2016

The most important measure at TransferWise is the net promoter score. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors.

Customer 133

Customer Churn Rate Retention Acquisition 133