1996 Customer Differentiation Marketing 
Duct Tape Marketing
OCTOBER 21, 2021
The Secret To Making The Hard Sell Easy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tom Stanfill. In this episode of the Duct Tape Marketing Podcast , I interview Tom Stanfill. 4:14] Does the value proposition go out the window if a customer is not receptive? [5:21] Like this show?
crowdSPRING Blog
JANUARY 20, 2019
Customers are the lifeblood of every business. What used to be easy when you had one employee and two customers is more difficult when you employ five people and have 25 customers. For example, this is the time a smart business owner absolutely must double-down on great customer service. Why a CRM?
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Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?
Duct Tape Marketing
FEBRUARY 27, 2020
Transcript of Crafting Growth-Focused Content for Your Business written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business.
Steve Blank
NOVEMBER 8, 2010
In 1996 RIM was still in the hardware business selling packet-switched wireless radio modems to OEMs. But RIM decided to hide all of that from their customers. Resegmenting an Existing Market. Creating a New Market. Doctors and drug dealers equally found these devices handy. Sell Directly to Businesses. You got it.
Both Sides of the Table
DECEMBER 13, 2010
He taught me, amongst other things, the benefit of “ top down thinking &# that changed the way I analyzed markets, companies and people. We worked together at Andersen Consulting between 1996-99 when the markets were booming. See, Mark, in a booming market you can never tell the winners from the losers.
Steve Blank
APRIL 10, 2019
We slept under the tables, and pulled all-nighters to get to first customer ship, man the booths at trade shows or ship products to make quarterly revenue – all because it was “our” company. In the 20 th century, the best companies IPO’d in 6-8 years from startup (and in the Dot-Com bubble of 1996-1999 that could be as short as 2-3 years.)
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