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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981). Use analytics to see why customers are buying, as well as what.

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Tips for Marketing Your Restaurant to Different Generations

Women Entrepreneurs Can

As a restaurant, you want your customers to walk through your door once only to want to keep coming back. Though every customer is different, there are ways to use generational marketing to appeal to specific demographics. Here are a few tips for marketing your restaurant to different generations, in order of oldest to youngest.

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Two Business Tools That Boost Your Marketing Efforts 

YoungUpstarts

We have over 1,000+ different productivity tools that can optimize every task from HR to the marketing department. We have primarily focused on marketing tools, as there are a great deal of various tools that all claim they can ease your marketing efforts. Content is King” is what Bill Gates famously said in an essay from 1996.

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The Secret History of Polaroid CEO Edwin Land – part 1

Steve Blank

Potential customers found it uncompelling and its $3,500 price (in today’s dollars) daunting. For decades Land’s unerring instincts for instant products delighted customers. After the Polavision debacle, Land was sidelined by the board, which no longer had faith in his technical and market vision.

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[Asia] Getting Cloud Computing Right The First Time

YoungUpstarts

by Yi Ning Lim, marketing specialist at GMO GlobalSign. However, it is interesting to note that Cloud Computing in Asia will not evolve in the same way as the Western market due to the eagerness of Asia’s CIOs and business leaders to take the lead in adopting the latest IT innovations.

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The Secret To Making The Hard Sell Easy

Duct Tape Marketing

The Secret To Making The Hard Sell Easy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tom Stanfill. In this episode of the Duct Tape Marketing Podcast , I interview Tom Stanfill. 4:14] Does the value proposition go out the window if a customer is not receptive? [5:21] Like this show?

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?