1998 Business Model Customer Development Design 
Steve Blank
NOVEMBER 1, 2010
But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. But Iridium’s business model assumptions were fixed like it was still 1990. No Business Plan Survives First Contact With A Customer. Business plans are the leading cause of startup death. iridium satellite network.
Steve Blank
OCTOBER 4, 2010
The irony is that in a retrospective paper ten years later (1998), [ 2 ] the authors backed off from their claims. Using this idea to differentiate themselves as the hot new Silicon Valley VCs, some of his former business school students made this phrase their rallying cry. Filed under: Customer Development , Market Types , Marketing.
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K9 Ventures
AUGUST 13, 2010
We really were doing the i-thing before Apple came out with its first iMac in 1998. Heck, it had to work, since we built it in close consultation with the customer. As someone who is trained in Human Computer Interaction, I had followed the concept of User Centered Design. The product worked. being the dominant one at the time).
Steve Blank
MARCH 18, 2011
Customer Development , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development. Startups could now get a first version of a product out to customers in weeks/months rather than months/years. Rules for building a company in 2011 are different than they were in 2008 or 1998.
Startup Lessons Learned
FEBRUARY 7, 2013
Struggling to explain the successes and failures of those companies, I discussed principles like continuous deployment, customer development, and a hyper-accelerated form of agile. Therefore, we needed a new management toolkit designed explicitly for iteration, scientific learning, and rapid experimentation. It's a big tent.
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