In Spite of Avatar, The Movie Business is Dead
Growthink Blog
FEBRUARY 27, 2010
And this business is becoming LESS advertising driven -- transitioning from today's model of more than 85% of revenue being ad-based to less than 60% and trending down with the balance being generated by content payments, either for one-time viewings or via subscriptions. What is the future for good-old fashioned DVD rentals and sales?
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