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How To Successfully Market To Millennials

YoungUpstarts

There’s a lot you can say about the cohort born between 1982 and 2000. While chatting about a new product with a friend in person can carry some weight, sharing that same feedback with one’s social networks or online reviews can have much more significant impact for a brand. They share constantly. Men do laundry. Men eat yogurt!

Marketing 150
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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Why Startups Love The One-Two Of Engaging, Affordable Quiz Marketing

YoungUpstarts

Now that is not a whole lot of resources to play with or start and optimize traditional online ad campaigns, so startups are on the hunt for new methods which ensure affordable results. It might seem like an unusual solution to the uninitiated, but engaging content like quizzes is gaining traction in advertising. Quiz me this.

Marketing 147
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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Thats real money." Only 3% were online when I started AOL.

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Their first effort didn’t get much traffic: 6 clicks out of ~2000 impressions. per click!

Customer 247
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The Art of Social Listening

Up and Running

In the 1990’s and early 2000’s it was “You got mail” as made famous by the AOL advertising stable. Being passive and not searching through your social networks does not. Relying on one analytical metric to track your progress or that of the campaigns you are running is a false flag. ” Or do you?

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

Stealth 285