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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

That was designed to allow information storage and manage customer contact information. After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Contact Management: The Beginning.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

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8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

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How to Come Up with More Winning Tests Using Data

ConversionXL

B2B and B2C. It doesn’t matter which vertical you’re in, you can use it to find great insights to lead to better test hypotheses. We assess each page for a certain set of criteria: Relevancy: does the page meet user expectation – both in terms of content and design? SaaS, ecommerce, lead gen, affiliate models.