Beyond Lead Gen: How To Optimize B2B Sales Enablement
ConversionXL
MARCH 4, 2016
The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. There are broadly 5 types of sales enablement tools in the market today: 1. Why Is This Useful To Marketers? Look at some typical B2B marketing KPIs: Number of leads generated. Inbound marketing.
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