A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

Government 223

Government Startup Cofounder Technical Support 223

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. I love governments!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

SoCal CTO

SEPTEMBER 8, 2010

thought it would be helpful to put some of my thoughts into a blog post and hopefully spur some conversation in the comments and over email. Start-Up Chile: $40k to Live There and Start a Company - Ben Casnocha: The Blog , August 14, 2010 Governments round the world are trying to stimulate entrepreneurship. Dec 26, 2009).

Startup 191

Startup CTO Hire Cofounder Venture Capital 191

This is going to be BIG.

MAY 10, 2021

That’s the thing about someone who is a government systems wonk. They want the government to stay out of their way but they definitely want the government to come and ticket the car blocking the driveway, to stop construction noise, and to solve homelessness but definitely not to put low-income housing on their street.

Campaign 144

Campaign New York Minneapolis New York City 144

ReadWriteStart

JANUARY 6, 2020

It taps into the idea of conversational marketing, which has proven to be high-converting. Speaking of more engagement tactics, let’s jump into personalized landing page campaigns. Run Personalized Landing Page Campaigns. Rather than spinning up generic campaigns, personalized ones convert at higher rates. Conclusion.

SMS 134

SMS Campaign PR Sales 134

Steve Blank

JANUARY 4, 2012

2000 – Digital Video Recorders (DVR) like TiVo allowing consumer to skip commercials was going to be the end of the TV business. In the 1920’s individual states were beginning to censor movies and the federal government was threatening to do so as well. DVR’s reignite interest in TV. History and success.

Silicon Valley 336

Silicon Valley Distribution Washington Channel 336

Up and Running

JUNE 28, 2012

Are you listening; really listening to the conversations going on about you and your products? As a CEO and an adviser to governments and politicians, I do a lot of listening. I even wrote a blog post about my listening into my industry, Government 2.0. Real keyword and conversation searching brings your audience to you.

Social Media 91

Social Media Government Metrics Database 91