Remove 2000 Remove Campaign Remove Startup Remove Viral
article thumbnail

Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110
article thumbnail

The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

O’Reilly unwittingly illustrates this point by telling the story of Sunil Paul, a friend and a successful serial entrepreneur who filed a patent on the core elements of GPS-enabled ride-hailing in 2000. Yet despite literally patenting ride-hailing in 2000, his own venture, Sidecar, lost out to the more aggressive scaling of Uber and Lyft.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. He is a fractional CMO for B2B companies and mentors, startups at MIT. I think he has a goal of something like 2000 words a day. Right, right.

B2B 81
article thumbnail

Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

We’ve hung out periodically over the past few years and I have enjoyed debating many startup topics. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? It changed everything.

Viral 303
article thumbnail

What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.

article thumbnail

Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. February 10th, 2009 | Micropreneurship , Startups Building your startup? Follow me Startups for the Rest of Us. If youre trying to grow your startup youve come to the right place. Check out my book Like this post? Subscribe via RSS On Twitter?

Design 51
article thumbnail

270+ Tools for Running a Business Online

mashable.com

IFM Campaign Manager – A Web-based email list management and marketing tool. Synergymail – Online email marketing app that includes campaign tracking. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. I have around 2000 emails to verify. Awsome post btw.