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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.

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The Screwy Logic of Crowdfunding and Venture Fund Regulation

This is going to be BIG.

Personally, I think it would be pretty awesome if all of the people who subscribe to my weekly newsletter could put $2000 towards supporting the early stage tech ecosystem in NYC. In fact, thanks to increased scrutiny of investment funds in a post-Madoff world, this imbalance will probably get bigger and bigger.

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VC Evolution: Physician, Scale Thyself.

500hats.com

While a flood of new VCs came into existence during the late 90’s internet boom, many had difficulty raising new funds after the crashes of 2000-2001 and 2008 , and as a result significantly fewer fund managers exist now compared to a decade ago. but the food was awesome, & the PR wasn’t bad either).

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Jumpstart was one of Grahams first clients; it signed on shortly after he founded Arizona Bay, in 2000. And his vendors ended up with nothing when his company, OpenAuto.com , went out of business, in 2000. Learn how from the experts at PR Newswire. Jumpstart wasnt much at the time, just four employees working from home offices.

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How To Find A Programmer To Build Your Startup Idea

socialmatchbox.com

These days sales, marketing and PR people seem to grow on trees. If you post up an ad to an online job board asking for someone to join your very high risk early stage startup company the odds of getting someone who decent are slim to none. If you sum up these costs and divide them by 2000 Hours then you are looking at $1.15

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8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

million and you’re an early stage business this is probably a fair deal. When competitors raise money and you don’t the following happens (assuming all else equal on product development, which I know is not always the case): they have a PR advantage both in terms of perceived momentum and also money to spend on it.

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Applied Venture and the inexorable rise of value-add VC

The Equity Kicker

From around 2000, and perhaps coinciding with the need to work harder to win deals as opportunities dried up after the internet bubble burst, individual partners at VC firms began adding ‘helping CEOs win’ to their job descriptions. . This trend accelerated through the emergence of VC and operator blogging in the early 2000s. .