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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. I know because I did this in early 2000. Go slowly.

The Silent Benefits of PR

Both Sides of the Table

I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.

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5 Secrets to Staffing an Early Stage Start-Up

Fresh Inc.: The Staff Blog

A good co-founder is vital, especially since co-founder issues are the reason many early start-up crash and burn," Fertik says. Be efficient.

Does Crowdfunding Work for Early Stage Growth Companies?

VC Deal Lawyer

The earliest article I found regarding crowdfunding was a Times article from 2008, so the concept is still relatively new. Investors get a reward.

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? Should any money go to PR at all?

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. TIP: As a startup – use PR for link building.

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Lessons Learned: Don't launch

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. If you are having trouble raising money, sometimes a little PR can help.

Raising Capital? Follow These PR Rules

Fresh Inc.: The Staff Blog

If you think that PR is just about the press mention, think again. At the seed stage, investors are buying into you and your vision.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. Maybe ten years. Absolutely.

How to Hire the Right PR Pro

Fresh Inc.: The Staff Blog

We answer your PR questions. Very early stage companies, or those that are bootstrapped, might handle PR on their own.

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Startup Blog: Decisions, Decisions, Decisions ? Second Guessing

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra.

6 Ways to Get More Press For Your Business

Fresh Inc.: The Staff Blog

For an early-stage startup, getting quality PR is fundamental to the growth and success of your business

Startup Blog: Presentation 101 ? Please do not do this!

Taffy Williams

I often have the opportunity to listen to first time entrepreneurs and early stage companies present their company. Who’s the Boss?

Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. What do you want to accomplish with your PR plan?

Silicon Valley Uber Alles? I think so… Some of their Secret Weapons.

Scalable Startup

[contact-form] Can any other region “catch up” to Silicon Valley, or be the next Silicon Valley? Silicon – Uh, yeah, that word?

How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. Final startup grind from msuster.

Outsource things you don’t care about

Chris Dixon

At an early-stage technology company this means you do in house: product design, software and/or hardware development, PR, recruiting, and costumer relations/community management. It is still common for startups to hire outside PR firms. If you decide to hire an outside PR firm, that means you don’t care about PR.

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Why transparency is the next killer feature in mobile

The Next Web

Ted Muething is a PR and marketing consultant at Jones-Dilworth Inc., Every day we vote with our dollars how we want the world to be.

5 methods and 15 tools to find your audience and build a community

The Next Web

This article was co-written with Shannon Byrne, mention’s content and PR Manager. People to read your writing. The community.

DISPUTES ? THE GOOD, BAD AND UGLY (by Matthew Hafter)

Taffy Williams

At this stage, the parties usually share goodwill and a goal of working together effectively. Tips on getting a partnership for your early drug.

Why Most Startups Don't 'Get' Press

Redeye VC

"I can''t tell you how many times we''ve met with early-stage companies, and they start by telling us their big vision. She also happened to make the cover of The New York Times’ Sunday business section a few years ago as the poster woman for doing tech PR differently. Nothing else matters."

When Should Startups Hire a PR Firm

Mark Birch

I attended the inaugural PR 2.0 The problem is that hiring a PR firm is a hefty expense for an early stage startup.

How to Negotiate with Prospective Investors

Up and Running

It is also worth understanding at an early stage how active a role the investor wishes to play in your business. Image via CrunchBase.

Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

Because investors need to imagine making a minimum of 10x their invested capital and early-stage investors are shooting for even higher multiples.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.”

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

In the early days, StumbleUpon was a key part of the playbook. So our early goals were to continue to grow significantly month over month.

Twitter Link Roundup #237 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

10 Top Financial Tips for Early-Stage Startups | StartupCollective – crowdspring.co/1qWvaC4. YGV8Dp. YMyCJf. 1mRxdfq. 1pC51rT.

the best funding strategy of them all: none

Seed Stage Capital

link] Bootstrapping is one of the mantras I repeatedly drive home to the startup companies I work with. thrown by newly funded startups. Many Thanks!

Twitter Link Roundup #214 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The simplest and most important dashboard for early stage startups - crowdspring.co/1gMgfqV. 1dn9KvH. 1eLxfzG. 1kgAen9. 1eLxfzG. P1TEzj.

Building a High-Tech Startup Team

Business Plan Blog

This is true for early stage funding as well as venture capital funding. Early Stage. Have a diversified team.

Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Early Stage Startups: The Biggest Killers | Forbes – crowdspring.co/1mtenKl. 1jrrWok. 1nHT6tS. RNro4N. 1nHU2OK. 1mt5kZR. 1nHT6tS.

Save Your Spin for Someone Who Cares

Both Sides of the Table

Handling PR with VCs. To update me on your PR? In your VC pitch your PR page should take no longer than 30 seconds – Wait.

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Twitter Link Roundup #75 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Business Development for Early Stage Startups – [link]. Here are some of the links that I’ve liked and shared this past week!

Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Price Is Right: For Early-Stage SaaS Companies, It Needs To Be | TechCrunch – crowdspring.co/1j0ToYh. 1mY7CyW. 1j2mWos. Sl15mH.

Do VC Platforms Make Sense?

Both Sides of the Table

We can help portfolio companies with announcements, PR strategies, crisis management and so forth. It is clear to me that both approaches work.

Twitter Link Roundup #190 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Early Stage Distractions | Nick Francis – [link]. Here are some of the links that I’ve liked and shared this past week!

Twitter Link Roundup #180 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Follow the money: AngelList has blown open early-stage investments | Wired UK – [link]. If you have kids, you’ll love this.

When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I need to give credit for the topic to PR Malloy who Tweeted me this question. msuster looking for an inspired post on when an exclusivity deal (w/ major industry player) works (cons as well) for an early stage tech co. — PR Malloy (@diddly_do_indy) June 13, 2015. Excite, MSN and eventually Google. ” 3. Summary.

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Twitter Link Roundup #69 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

VC’s apparently are increasingly nervous about early stage investments – [link]. Wholesale Flowers – [link].

Twitter Link Roundup #210 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Books that Shape Common Early Stage (Startup) Culture – crowdspring.co/1fLefAN. 1f1zOfD. You Can’t Beat Habit – crowdspring.co/1dlSylX.