ReadWriteStart

JANUARY 25, 2020

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. Using these can aid in terms of co-campaigning will push your brand’s awareness.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign.

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

MARCH 19, 2020

Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” What does a thoughtful campaign look like? Survey design. Premium-brand market leaders [.]

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

OCTOBER 14, 2015

You’ve probably heard of the famous BMW campaign from 2001. The campaign was comprised of 8 short films called The Hire. They weren’t rosy and positive as most brand videos are, but they were certainly high-valence. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral.

Viral 48

Viral Semantic Campaign Framework 48

Both Sides of the Table

FEBRUARY 12, 2017

there’s a great story from Jonah in the video but you have to watch to hear it :)) But it’s undeniable that it has become a digital media powerhouse having raised around $500 million in capital with a valuation reported at $1.7 I asked Jonah about his started position in photos, lists, GIFs and text and where he thought video fit in.

Media 210

Media Los Angeles Russia Viral 210

Both Sides of the Table

JUNE 28, 2010

One of things I’ve loved the most about doing now 11 weeks of This Week in VC is a chance to have an hour-long recorded conversation with investors. You’ll hear this story in the video. This lasted from about 2001-2004. Founded in Sunnyvale, CA in 2001. So how did Mike get into VC? Competitors: Google.

San Francisco 230

San Francisco Los Angeles Cofounder SMS 230