Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.”
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