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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.”

Marketing 121
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18 Entrepreneurs Explain What They Did Prior to Starting Their Businesses

Hearpreneur

2 – Advertising Agency & Boutique PR and Advertising Agencies. Prior to starting my own public relations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies. Thanks to Natalie Harper, Harper PR. #3 Image Credit: Natalie Harper.

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Time is the Enemy of All Deals

Both Sides of the Table

We moved into the legal process and final due diligence in January and February of 2000. I lived through this again September 2001. If deals drift people start whisper campaigns. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. It was December 1999.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. The sooner you understand that the sooner you can plan your campaign. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product.

Developer 366
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24 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I came up with my business name, Kate’s Theatrics at about 9pm April 14, 2001. On the way north from the Chicago suburbs to Wisconsin, I thought it would be a great idea to have my own PR firm. When my wife was pregnant with our son, she had early scans due to a previous late loss. The name and domain were born then.

Naming 108
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Guess which technology we have the least trouble with. You have a CEO that clearly hasn’t taken the time to understand a technology platform. who forms technology biases based on old Visual Basic stereotypes or shallow interpretations of. ability based on one of many technologies. March 25, 2011 at 1:36 pm.

Java 107