ConversionXL

MARCH 19, 2020

“Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” What does a thoughtful campaign look like? Premium-brand market leaders [.]

Marketing 121

Marketing Campaign Non-Compete Lean 121

Hearpreneur

JANUARY 21, 2017

2 – Advertising Agency & Boutique PR and Advertising Agencies. Prior to starting my own public relations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies. Thanks to Natalie Harper, Harper PR. #3 Image Credit: Natalie Harper.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

crowdSPRING Blog

MARCH 5, 2013

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. fail has never had better friends than these! We Built This City.

Missouri 102

Missouri Kansas Texas PR 102

Both Sides of the Table

JANUARY 16, 2012

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. The sooner you understand that the sooner you can plan your campaign. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product.

Developer 366

Developer Silicon Valley PR Las Vegas 366

SoCal CTO

NOVEMBER 11, 2009

We downsized from 35 people in 2001 and are now a size that allows us to work directly with clients. We're very glad our work is effective for them, but this means we do ourselves out of a job for a while once a major campaign is done! More general resources are: Tracy Williams at Olmstead Williams for PR. Having fun again.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Hearpreneur

APRIL 19, 2019

I came up with my business name, Kate’s Theatrics at about 9pm April 14, 2001. On the way north from the Chicago suburbs to Wisconsin, I thought it would be a great idea to have my own PR firm. The name and domain were born then. Thanks to Alex Vale, Fundstack ! #8- 8- My name and what I did then. Photo Credit: Kate Mura.

Naming 110

Naming Cofounder Wisconsin Entrepreneur 110

Both Sides of the Table

FEBRUARY 25, 2010

I lived through this again September 2001. If deals drift people start whisper campaigns. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. I lived through this again September 2001. If deals drift people start whisper campaigns. You never know.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301