Remove 2001 Remove Customer Remove PR Remove Sales
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Their recommendations derive from sales and EBITDA (earnings before interest, taxes, depreciation, and amortization) for the companies in their study: ( Image source ).

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18 Entrepreneurs Explain What They Did Prior to Starting Their Businesses

Hearpreneur

It could be studying entrepreneurship in school or it could have been working with a government contractor or maybe someone had a sales job. 1 – Medical Device Sales. As a sales representative I noticed that the promotional efforts for Plastic Surgeons were held by a few large firms that overcharged.

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

Huge structural under-employment in much of the country and full employment in some niche tech markets where it’s impossible to hire developers, designers or sales professionals. An obvious example is Google who may have gotten less market attention if there would have been 8 well-financed competitors during the 2001-2005 timeframe.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

When brainstorming a name for a new venture, zero in on the promise you want to make to your customers. But most importantly, we wanted it to immediately convey our promise to our customers. When customers hear a made up word or a generic business buzzword, they don’t know what to think. 9 – Inspiration from Kids.

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8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. It is true that you should mostly concern yourself with your customers, building a great product and providing excellent service. They get the PR bump.

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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road.

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In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. On July 27th, 2001 Accenture IPO’s and many of the partners grew fabulously wealthy. During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ).

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