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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Bain offers a rubric based on your current market position and financial strength: ( Image source ). Premium-brand market leaders [.]

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18 Entrepreneurs Explain What They Did Prior to Starting Their Businesses

Hearpreneur

It could be studying entrepreneurship in school or it could have been working with a government contractor or maybe someone had a sales job. 1 – Medical Device Sales. As a sales representative I noticed that the promotional efforts for Plastic Surgeons were held by a few large firms that overcharged.

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

Huge structural under-employment in much of the country and full employment in some niche tech markets where it’s impossible to hire developers, designers or sales professionals. An obvious example is Google who may have gotten less market attention if there would have been 8 well-financed competitors during the 2001-2005 timeframe.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Businesses come to us with a problem (usually they are lacking sales or traffic). I was a PR professional working for a large corporation and making plans to start my own PR company. It has people talking about where the name came from, and when they find out it’s even more buzz – a PR dream. Photo Credit: Sarah Bodner.

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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road.

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8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. They get the PR bump. As anyone raising money in April 2000, September 2001 or September 2008 can tell you that. Sometimes this pays off, other times it doesn’t.

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In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. On July 27th, 2001 Accenture IPO’s and many of the partners grew fabulously wealthy. During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ).

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