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5 Stages In Leading Paradigm Shift Levels Of Change

Startup Professionals Musings

A refrain I often hear from technology entrepreneurs to investors is that their product or solution is so innovative that it will cause a “paradigm shift” in the industry. Due to qualms of customers and governments, he sold less than 30,000 of the devices over the next five years.

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. Responses ranged from, “hey, they’re in a HUGE market&# to “it is an amazing company and their technology rocks.&# But everything has intrinsic value.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences. To create the virtual customer journey, the study recruited 16 subjects. Image source ). It used 10 subjects.

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Making Decisions in Context

Austin Startup

There are many ways to measure technical skills and check work histories and achievements, but assessment of team chemistry is a high art form. Make your choices only after you’ve done some due diligence with other companies where they’ve served. Customers are choices made by your startup. Are the logistics manageable?

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

Customers are first asked to fill out an in depth profile to help identify their size, style, and preferences. Then, on the customer’s requested date, the company sends a personally styled offering (a Fix) of five items (previously unseen) to the individual to try on in her own home. Katrina herself is equally impressive.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

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24 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

Hearpreneur

The decision on which industry one should venture in is often determined by factors such as advancement in technology and availability of capital. We asked entrepreneurs and business owners about the industries that are ripe for disruption and here are the response; #1- The hemp extraction. Is your industry ready for a change?