Hearpreneur
JULY 20, 2018
NorthSide Metrics is a digital marketing agency based in the Chicagoland area. That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. The colors + location were combined with my love of data to bring in the metrics. Photo Credit: Patrick Holmes.
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics. It helped companies save money on expensive ads by investing in high-ROI, but hard to measure and understand content marketing and SEO.
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ConversionXL
SEPTEMBER 5, 2019
They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. can all benefit from a better idea of the customer.
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
blog.expensify.com
APRIL 24, 2012
I run / wrote a site that serves approx 500,000 page requests a day, 5-10 complex SQL queries a page, god knows how much SEO related intelligence, 100,000s of users, external network comms. But I admit, I started programming assembly at 11 and then did a lot of C++ before moving on to.NET in 2002. Just not a good fit for you.
ConversionXL
NOVEMBER 11, 2015
” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Cons: For acquisition analysis (think marketing activities like SEO, Paid Search, and Social), KM trails far behind Google Analytics. They’re one of the most popular enterprise tools out there.
ConversionXL
JULY 11, 2016
The quote first surfaced in 2002. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Create custom reports in Google Analytics using metrics & dimensions to create (horizontal) funnels and micro-conversions. Custom Metrics can be used as events (AKA tracking on steroids) and they should be for your 10-15 top events.
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