Duct Tape Marketing

JUNE 13, 2011

All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this

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Duct Tape Marketing

APRIL 21, 2011

While most businesses use a marketing model that tends to lean heavy on the desire to go from know us to buy from us, any business that fills each of these seven touchpoints will be well on their way to finding and keeping customers that become part of the lead generation and conversion team. All rights reserved.

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Duct Tape Marketing

JUNE 30, 2011

I had a great conversation recently with Derek Sivers , founder of CDBaby and author of Anything You Want. jepoirrier via Flickr It’s not that the owner’s thinking is flawed, it’s that most of knowledge, mission, vision and basic how to do stuff stays locked up there. All rights reserved.

Small Business 59

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Duct Tape Marketing

MAY 13, 2011

The entire post in question can be read below) What I’m suggesting mostly is that it’s not that giving away free content or hosting free online seminars is a bad thing. All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this

Community 63

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Duct Tape Marketing

JUNE 17, 2011

The key feature these services offer is that the group text becomes a conversation for all and most allow you to go beyond to text and add images (MMS). Bonus: Group Text Don’t forget about the wave of group text services that are cropping up as a great way to communicate with your staff, customers, partners and suppliers.

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Duct Tape Marketing

APRIL 25, 2011

You should also add a series of routine systems and tools to all of your campaigns, calls to action and Web pages as striking the right balance of elements, colors, words, and images can send your conversion rates soaring with very time and money invested. Below are some tools to consider adding to your arsenal. 5 Practical Tips for Gett. :

Small Business 63

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Duct Tape Marketing

APRIL 27, 2011

Shift the conversation to places where the competition can’t—or won’t—go. Some of my favorite strategic approaches from the book include: Win in the last three feet. Leverage someone else’s investment—just be there the moment the customer grabs their wallet. Create “thin ice” arguments. Fight unfairly. All rights reserved.

Small Business 58

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Duct Tape Marketing

MAY 20, 2011

Michael Schultz Mike Schultz, author of Rainmaking Conversations , is President of RAIN Group, a sales training , assessment, and performance improvement company, and publisher of RainToday.com. Mike can be reached at mschultz@raingroup.com or on Twitter @Mike_Schultz. All rights reserved.

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Duct Tape Marketing

MAY 20, 2011

They are not salespeople and find the whole conversion process a little daunting. I Hate Selling, So Now How Do I Convert Leads 1 Many business owners attract sales leads, but feel uncomfortable converting those leads into paying clients. If that sounds like you, fear not, (literally.) All rights reserved.

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Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value. All rights reserved.

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Duct Tape Marketing

MAY 20, 2011

Michael Schultz Mike Schultz, author of Rainmaking Conversations , is President of RAIN Group, a sales training , assessment, and performance improvement company, and publisher of RainToday.com. Conversations make the difference in sales success. Mike can be reached at mschultz@raingroup.com or on Twitter @Mike_Schultz.

Small Business 33

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Duct Tape Marketing

MAY 10, 2011

The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. If you can do that, getting them to buy what you want will simply make perfect sense. All rights reserved.

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Duct Tape Marketing

MAY 20, 2011

After sharing a bit about the business outcomes you’ve helped other customers achieve, see if it makes sense to continue the conversation. You may or may not be a good fit. Remember, it’s about their business, not your offering. Help them think about how to make the best decision for their organization. All rights reserved.

Small Business 45

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Duct Tape Marketing

MAY 6, 2011

Related Posts: Who Holds You Accountable? Our job is to increase our capabilities in order to push that finish line further out with greater opportunity. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. All rights reserved.

Small Business 57

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Duct Tape Marketing

MAY 19, 2011

Be sure to include an item of interest from your meeting or conversation—a joke or a shared moment of humor. Let the original referrer know how the conversation went, and express your appreciation for their help. It’s about what you might be able to do for them. It’s about giving them a reason to want to follow up. Make it automatic.

Social Media 40

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Duct Tape Marketing

MAY 16, 2011

Look for numbers like sales, units, leads, presentations, page views, downloads, and conversion rates. Develop measurement to set your marketing goals so you can track and measure your progress. The management happens with the following up on the metrics. You track plan vs. actual results and look carefully at the difference.

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Duct Tape Marketing

MAY 19, 2011

Hope is not a marketing strategy. Instead, consider that leads come from many different methods. All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this

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Duct Tape Marketing

MAY 20, 2011

Stop converting and start conversing about whether working together can produce the results and relationships you both value. If it is a good fit, then together you can do good things, have fun, and make some money. If not, it’s painful for everyone. So stop selling and start helping people succeed. Is that so hard? 5 Steps to Successful Fac.

Small Business 44

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Duct Tape Marketing

MAY 19, 2011

But what would happen if, instead of ending with the sales conversation; the new customer, you began with the customer purchase? You are addicted to acquisition as you cast out that wide net, which just happens to be full of holes. And you’re not alone. All rights reserved.

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Hearpreneur

JANUARY 22, 2017

That was until my husband’s best friend Mike came over and joined the conversation. As I looked at my competition it felt as though each advertising law firm created advertisements that seemed very self-centered. I met with an advertising agency and we brain stormed several ideas that were consistent with this core value.

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Duct Tape Marketing

MAY 11, 2011

When you can locate the key journalists and bloggers in your industry or community, and you start to tune in as detailed above, you can find ways to engage them and build relationships by simply participating in their conversations with tools that didn’t exist just a few years ago. All rights reserved.

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