crowdSPRING Blog

AUGUST 11, 2013

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand.

Lean 84

Lean Public Relations PR Redemption 84

Steve Blank

JUNE 22, 2009

After failing dismally at making disposable digital cameras in 2003 Pure Digital Technologies reinvented their company in 2007 to make the Flip line of camcorders. It got bigger by inventing new test and measurement equipment and it hired people who knew how to execute that strategy. on June 24, 2009 at 4:31 pm Said: [.]

Silicon Valley 164

Silicon Valley RSS California Agile 164

www.readwriteweb.com

OCTOBER 18, 2010

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

techcrunch.com

OCTOBER 23, 2010

Inevitably, the excuses begin: I need to hire people to build the product. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like. In my neck of the woods programmers are hired guns at first year in college.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

crowdSPRING Blog

DECEMBER 13, 2018

It directly affects your ability to sell, to fundraise, to hire the best employees, and to grow. You’ll hire new people, your teams will grow and change, and everyone will need to know the ‘rules for your brand’. Well, when I was walking my dog in the summer of 2003, I laughed too when I first thought about the idea….

Marketing 162

Marketing Charlotte Naming Design 162