Website Information Architecture: How to Optimize for UX
ConversionXL
APRIL 23, 2019
Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. On-page FAQs do have a place—when they’re used to answer actual questions, not as a sales tool (e.g. name of the page, content) on each. Q: “Should I buy it?”
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