Remove 2004 Remove Acquisition Remove Differentiation Remove Retention
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How To Develop Your Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115
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article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Focus your marketing efforts where there’s ready-made demand. The metrics.

Demand 115
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Constructing Pricing Strategy For Subscription Products

ConversionXL

To reiterate, use this is product categories with little differentiation and where brands make a huge impact on pricing. Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. Annual plans will also usually better active usage and retention than monthly plans. Does it work with SaaS?

Product 48