Remove 2004 Remove Acquisition Remove PR Remove Retention
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Thursday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

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Constructing Pricing Strategy For Subscription Products

ConversionXL

Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. simply include the feature as a retention mechanism (it’s ok for customers to be willing to pay more than prospects, because that means they’re loving the product, or. ” A Quick Note On Freemium. Does it work with SaaS?

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