2004 Advertising Conversion PPC 
Startup Lessons Learned
NOVEMBER 7, 2008
Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. It was fall 2004, and the presidential election was in full swing. Measure conversion rates. Adword is a PPC method to promote your website.
Duct Tape Marketing
JUNE 3, 2011
While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. The key to the effectiveness of this approach resides in building the organic side first.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
MAY 14, 2012
A lot of digital analytics focuses on direct response (conversions, leads, etc.). " You increase unaided brand recall by creating great products (its not called a tablet, they are all called iPads), delivering fantastic service ("their return process is as good as Zappos"), and of course online and offline advertising.
ConversionXL
NOVEMBER 14, 2013
Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Research shows that marketers are spending pennies on their conversion efforts. What about PPC?
ConversionXL
FEBRUARY 9, 2015
I’ve been doing split and multivariate tests since 2004, and have watched nearly every one like a hawk. That the sample performance does indeed move around and especially so early in the test or if you have small numbers of conversions. But that’s why you should never look at small sample sizes for insight. Image credit.
Expert insights. Personalized for you.
167 
Let's personalize your content