Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. It was fall 2004, and the presidential election was in full swing. Measure conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Duct Tape Marketing

JUNE 3, 2011

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 62

Small Business PPC Social Media Public Relations 62

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Research shows that marketers are spending pennies on their conversion efforts. What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. No eBay PPC ad or SEO listing showed up. The graph shows the change over time, starting in Jan 2004. it is such a strategic part of any business.

Analytics 128

Analytics Search Advertising Metrics 128