YoungUpstarts
MAY 6, 2015
Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example.
ConversionXL
FEBRUARY 3, 2020
Here’s the problem: Every other poor schmuck in every other vertical has used the exact…same…photograph. The most notorious faux pas was in 2004, when competitors Dell and Gateway used photos from the same photo shoot in their “Back to School” promotional material. But did it stop there?
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ConversionXL
OCTOBER 14, 2014
Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. The most notorious faux pas was in 2004, when PC competitors Dell & Gateway used photos from the same photo shoot in their “Back to School” promotional material. Photograph. Meet The Everywhere Girl. But did it stop there?
Genuine VC
JANUARY 23, 2012
It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers. Often this focus can be on a specific geography or vertical. And with an audience of hungry buyers circling, supply is much easier fill.
Hearpreneur
OCTOBER 19, 2018
The final word, media, helped to define the vertical we were to operate in. The novelty of our name has also helped us build a brand that includes merchandise sales and a growing YouTube channel with over 6,000 subscribers. The brand name has stood out and acted as an earworm of sorts during the sales conversion process.
Seeing Both Sides
AUGUST 16, 2012
In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000. and EBITDA margins are 47%.
Both Sides of the Table
FEBRUARY 12, 2017
But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. Again he looked to the media industry history and pointed out that before Ted Turner founded CNN he had an entertainment channel.
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