Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. It was fall 2004, and the presidential election was in full swing. Measure conversion rates. Adword is a PPC method to promote your website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Research shows that marketers are spending pennies on their conversion efforts. What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. No eBay PPC ad or SEO listing showed up.

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

FEBRUARY 9, 2015

I’ve been doing split and multivariate tests since 2004, and have watched nearly every one like a hawk. That the sample performance does indeed move around and especially so early in the test or if you have small numbers of conversions. But that’s why you should never look at small sample sizes for insight. Image credit.

Analytics 48

Analytics PPC Conversion Artificial Inteligence 48